Simplicity is a Good

Suppose company with an existing logo design has approached for a retouch. But if you notice that too much has already been done with the logo design, in such a situation adding your own bit to the existing clutter could be a deal breaker.

In such situations, strip the brand to its simple basic best. And to that if you add whatever you feel necessary. Simplicity will never fail to bring about a refreshing change in an existing cluttered brand logo.