Though a logo design is just a small subset of branding, it still goes a long way in creating recognition among the target audience. Following are a few tips that a graphic designer must bear in mind while creating an amazing logo design.
Know the product and the competitors
This is the very first step that any designer must begin with. You can get all relevant information from the client; also get details of the competitors of the brand. After this you must do a detailed research about the nuances of the product, its brand along with the product and logo designs of competitors. When you understand the competition you tend to get an idea of the market conventions of that product. Also logo designs of competitors help to get a drift of the kind of work done. You may choose to break the convention and create a unique logo design or create your original idea in sync with the market trends. But overall you will get an idea of the kind of work expected.